McCain Foods unveils new brand identity, packaging

The launch also shone a spotlight on McCain’s commitment to regenerative farming practices across India

McCain Foods unveiled a refreshed brand identity and vibrant new packaging at an event in Ahmedabad. The transformation signals McCain’s renewed commitment to real food, responsible sourcing, and meaningful connections – redefining how frozen food is experienced across Indian households.

McCain Foods India Managing Director Mainak Dhar and long-term brand ambassador Karisma Kapoor were joined by several of McCain farmers and key industry partners to unveil the brand’s revitalised identity and its purpose-driven platform, Rooted in Real.

“We are proud to introduce our new visual identity that honours our heritage, embraces the future, and reaffirms the values that have always defined us — real food, real people, and real purpose,” said Dhar.

Karisma Kapoor joined the McCain family and its farmers to unveil the brand’s new identity. Sharing her heartfelt connection with McCain, she remarked, “It is truly heartwarming to be part of this milestone moment. McCain has always embodied joy, warmth, and togetherness, becoming a cherished part of snacking occasions in households across India.”

The launch also shone a spotlight on McCain’s commitment to regenerative farming practices across India. By focusing on enhancing soil health, preserving biodiversity, and promoting climate-resilient agriculture, this initiative underscores McCain’s vision of building a sustainable, community-focussed future for food.