Delhi Milk Scheme launches cow milk and co-branded dairy product

22 new booth allotment letters were handed over to selected applicants under the DMS, creating new employment opportunities

The Delhi Milk Scheme (DMS) has launched dairy products and distributed booth allotment letters at a special event held at the NASC Complex, Pusa, New Delhi. The event was graced by  Alka Upadhyaya, Secretary, Department of Animal Husbandry & Dairying (DAHD), and other senior officials of the department.

The occasion celebrated the digital launch and unveiling of the cow milk and co-branded dairy products, a step forward in strengthening dairy quality, enhancing consumer trust, and empowering livestock farmers. As part of the initiative, 22 new booth allotment letters were handed over to selected applicants under the DMS, creating new employment opportunities and strengthening the rural–urban dairy connect.

In her keynote address, Upadhyaya shared the  vision for reinforcing the dairy ecosystem through improved product offerings and inclusive opportunities for stakeholders across the value chain. Furthermore, Secretary, DAHD lauded the efforts of DMS and Haryana Milk Federation for launching of their new products in the market.

Varsha Joshi, Additional Secretary DAHD, highlighted the importance  of DMS brand of milk and dairy products for  Delhi NCR and the advancement of DMS now  with the introduction of new products in the market.

The event was also attended by Rama Shankar Sinha, Additional Secretary DAHD, Jagat Hazarika, Advisor DAHD, Ram Avtar Garg, Chairman, Vita of Haryana Dairy Development Co-Operative Federation, senior officials, stakeholders from the dairy sector, and beneficiaries of the booth allotment scheme.