Marico unveils AI-based campaign on heart health

The initiative encourages people to pause, reflect, and engage in a meaningful, personal conversation with their own self

Marico has unveiled ‘Heart to Heart Talk’—an inspiring AI-based campaign launched on the occasion of World Heart Day. The initiative encourages people to pause, reflect, and engage in a meaningful, personal conversation with their own self. The objective is to make consumers more aware of their heart health by answering a few simple lifestyle questions.

With a simple QR code scan, consumers can connect to a WhatsApp chatbot, upload a selfie, and answer a few quick questions to receive a personalised AI-generated video of their indicative age.

Ashish Goupal, CEO – India core Business, Marico said, “At Saffola, our purpose has always been to inspire consumers to take charge of their heart health through informed choices and holistic well-being. With Saffola Heart to Heart Talk, we wanted to create a moment of truth for consumers—one that is powerful, relatable, and rooted in self-reflection, helping people reflect on the impact of everyday habits and realise the importance of small and simple habits in one’s daily life. This campaign is an extension of Saffola’s long-standing commitment to enabling healthier lifestyles and empowering them to take meaningful steps towards a healthier tomorrow.”