Godrej Jersey launches high protein paneer

Partners with regional food voices such as Vismay Foods to demonstrate how high-protein paneer can be seamlessly incorporated into South Indian daily meals

Godrej Jersey launched high protein paneer, offering 30g of protein per pack, made from real milk and crafted to deliver a super-soft texture with high nutritional value.

Shantanu Raj, Head of Marketing, Godrej Jersey, said, “India is at the centre of a protein transformation, and dairy is becoming the easiest and most trusted way for families to meet their daily nutrition needs. With 76 per cent of households preferring paneer according to Godrej Jersey India Lactograph Findings FY25-26′ study, our High Protein Paneer at delivers real milk, superior softness, and 30g of protein in a format people use every day. Consumers, especially across Tier-II and Tier-III India want affordable, habitual protein, and we believe that premium nutrition shouldn’t be a luxury. This launch reflects Jersey’s strength in regional markets and our focus on building the most accessible, scalable protein platform in dairy.”

Godrej Jersey’s High Protein Paneer combines three competitive advantages: premium nutrition (30g protein per pack), exceptional affordability and uncompromising quality backed by industry standards and Godrej Farms’ commitment to excellence. Beyond pricing, the launch adopts a 360-degree approach focused on education and usage.

Godrej Jersey has partnered with regional food voices such as Vismay Foods to demonstrate how high-protein paneer can be seamlessly incorporated into South Indian daily meals, helping consumers reimagine paneer not as an indulgence, but as a habitual, functional protein source.