Ochre Spirits forays into Karnataka

Company plans to establish a strong footprint across 2300 plus premium on-trade and retail outlets across major cities within the state over the next 12–18 months

Ochre Spirits has forayed into Karnataka.

Ochre Spirits will roll out its flagship portfolio, including Nutty Berry Rum, Mango Citron Rum, Peach & Cherry Vodka, and Saffron Vodka, across top-tier retail and on-trade channels, targeting the fast-maturing premium segment.

Ochre Spirits’ entry into Karnataka follows successful launches in Goa, Pondicherry, and Maharashtra. In Karnataka, the brand plans to establish a strong footprint across 2300 plus premium on-trade and retail outlets across major cities within the state over the next 12–18 months, with a targeted sale of 18,000–22,000 cases over the next two years across the portfolio. This expansion aligns with Ochre Spirits’ broader portfolio growth strategy, as it scales its range of craft rums, flavoured vodkas, and new category innovations tailored for the evolving premium consumer.

John Royerr, Founder, Ochre Spirits, said, “Karnataka represents one of the most structurally evolved alcobev markets in the country, where consumption is no longer driven by price or habit, but by intent and taste. What we’re witnessing is a decisive shift led by Millennials and Gen Z, who are shaping demand around brand credibility, brand philosophy, and cultural relevance rather than legacy alone. Karnataka offers the depth, maturity, and openness required to build a long-term, category-shaping brand, making it a critical market as we enter our next phase of disciplined growth.”