Healthy Master appoints cricketer Harshit Rana as brand ambassador

Launches ‘Match Buddy’ campaign to inspire healthier choices during match moments

Healthy Master, India’s fast-growing nutritious snacking brand, has announced the appointment of Indian fast bowler and rising cricket talent Harshit Rana as its brand ambassador. This collaboration underscores the brand’s commitment to promoting mindful snacking through everyday, practical choices—both on and off the field.

As part of the collaboration, Healthy Master is rolling out a digital and social campaign titled ‘Match Buddy’, positioning the brand as a dependable companion for cricket fans during match moments.

Tarun Agrawal, Co-Founder and CEO, Healthy Master, said, “At Healthy Master, we believe that healthier habits are built through small, intentional choices every day. Harshit’s journey reflects resilience, discipline, and an optimistic drive to come back stronger. His mindset aligns closely with how we think about food — honest, balanced, and sustainable. Through the ‘Match Buddy’ campaign, we want to inspire people to make mindful swaps in their snacking routines.”

Harshit Rana said, “Healthy Master stands for thoughtful nutrition and consistent quality, which are important aspects of an athlete’s daily routine. The brand’s approach to clean ingredients and mindful snacking fits well with the discipline required at a professional level, both on and off the field. I’m pleased to be associated with Healthy Master and to work together on promoting informed food choices. I also appreciate the support and representation provided by LegaXy in shaping this association.”