Food-tech startup Pluckk announces expansion plans in India

Pluckk’s proposition is centred on global food trends ranging from vegan, carb alternatives, gut health, immunity

Pluckk, a fresh produce food-tech venture owned by Fruveggie Tech, has clocked a record revenue of $5 million in a short span of time since its launch in January 2022, making it one of the fastest growing D2C brands in the Fruits & Vegetables (F&V) category. The revenue growth was driven by the launch of the PLUCKK app in April which contributed to its stellar growth with 100k downloads in just 3 months.

The startup has also announced its expansion in Delhi NCR, where the pilot has already started in Gurugram and future plans include expansion in Pune and Hyderabad by end of FY 23-24.

Tie-ups with major ecommerce platforms like Amazon, Dunzo and Swiggy, Zepto and Reliance signature stores have been a major driving factor to the growth of this young company.

With current operations in Bengaluru & Mumbai, Pluckk has currently crossed over 100K customers, works with a network of 1000+ farmers & offers a range of 250+ products of essentials, exotics and pan ready meal kits. The company has plans to raise funding in the next 12 to 18 months and enter into newer geographies.

The company which recently raised $5 million seed capital funding from Exponentia Ventures has put this capital to good use by positioning itself as a one-stop differentiated brand in the F&V space.

Image credit- shutterstock

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