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The installation demonstrates practical applications of plastic recycling
Bisleri International marked World Environment Day 2025 through the unveiling of Binny the Bird, a unique art installation created from 2,000 upcycled PET bottles at Carter Road near Bandstand, Mumbai. The installation demonstrates practical applications of plastic recycling through artistic expression and reinforces Bisleri’s core message that “used plastic is not waste; it is valuable.” Unveiled for public viewing on June 4, the installation-created in collaboration with the Bhamla Foundation aims to drive environmental awareness. The partnership combines Bisleri’s commitment to sustainability with the Bhamla Foundation’s expertise in community outreach to amplify the message of environmental responsibility.
Angelo George, CEO, Bisleri International, said, “Plastic waste management is one of the most pressing environmental challenges of our time. Through our ‘Bottles for Change’ initiative, we’re proving that used plastic isn’t waste-it’s a valuable resource that can be repurposed into meaningful things.”
“This World Environment Day, Binny the Bird takes centre stage as a powerful symbol of plastic circularity and sustainable transformation. This installation showcases how thoughtful recycling and creative innovation can help build a circular economy, where every PET bottle gets a second life. Our collaboration with the Bhamla Foundation strengthens this message, reinforcing the power of partnerships in driving real and lasting environmental impact.”
Asif Bhamla, Founder, Bhamla Foundation, said, “Art has the unique power to change perspectives and inspire action. Through Binny the Bird, we are launching a conversation about environmental responsibility that transcends community boundaries. Our collaboration with Bisleri’s Bottles for Change initiative demonstrates how creative partnerships can transform environmental messaging into something that truly resonates with people. When 2,000 discarded bottles become a symbol of hope and transformation, we show that every individual action towards recycling can contribute to a larger movement for environmental change.”
Binny the Bird is a striking example of how corporate sustainability efforts can drive visible impact and engage communities in environmental education. It reflects Bisleri’s commitment to circular economy principles, including recycling innovation, plastic neutrality, and responsible waste disposal.
The installation builds on Bisleri’s flagship program, Bottles for Change, which promotes awareness and action on plastic waste segregation and recycling. Active in 37 municipal corporations, it has reached over 6.3 million citizens in five years, driving grassroots behavioural change.
Bisleri has also established six Material Recovery Facilities (MRFs) across four states, creating efficient channels for collecting and recycling dry waste. The Benches of Dreams initiative further reinforces this by transforming plastic caps into beautiful and functional public seating.
Together, these efforts show how Bisleri turns plastic waste into valuable resources, blending creativity with community-driven sustainability.