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Launches batter shop to Vizag’s Tier II and III markets
iD Fresh Food has launched its first batter shop in Vizag. This strategic initiative is designed to cater to Tier II and III markets.
“Vizag has a thriving breakfast culture, but we saw a gap between consumer expectations for quality and what’s available in the unbranded market,” said Rajat Diwakar, CEO India, iD Fresh Food. “Our batter shop is designed to build trust, spark curiosity, and offer a healthier, tastier alternative—while staying true to our commitment of delivering fresh, natural food without preservatives.”
“The fresh batter market in India is still largely unorganised, and that’s where we see an opportunity,” said Gaurav Kwatra, CMO, iD Fresh Food. “With the iD Batter Shop, we’re not just offering a product—we’re working to create and define a whole new category built on trust, quality, and freshness. It’s about setting a benchmark in a space that has, until now, lacked consistency and reliability.”