In five years, we envision Doctors’ Choice as a nationally recognised edible oil brand

Doctors’ Choice, a flagship edible oil brand under the aegis of Budge Budge Refineries Limited (BBRL), has announced the appointment of Dhinal Brahmbhatt as its Chief Business Officer (CBO). Brahmbhatt, in an interaction with NUFFOODS Spectrum, talks about the long-term goals of BBRL, the innovations being undertaken and about the VOPPA order.

What are the current challenges in India’s edible oil sector?
India’s edible oil sector faces significant challenges, including a heavy reliance on imports, with imports meeting 55-60 per cent of domestic demand. Price volatility driven by climate change and global market dynamics creates instability.

The Govt has recently issued the VOPPA order for the edible oil sector. Do you think this order will bring in more transparency in the edible oil sector?
The VOPPA 2025 Amendment mandates mandatory online registration and monthly digital reporting of stocks, production, and prices for all edible oil stakeholders. This order should significantly enhance transparency through real-time monitoring, accurate data collection, and improved policy intervention capabilities. With penalties for non-compliance and planned inspection drives, the initiative strengthens regulatory oversight. The digital approach enables government authorities to
better track supply chains, prevent hoarding, and make informed decisions regarding food security and price stabilisation.

Where are your oil production facilities located?
Budge Budge Refineries Limited (parent company of Doctors’ Choice) is headquartered in Budge Budge, West Bengal, with its corporate office at Phool Bagan, Kolkata. The company has grown from Initially, 30 tonnes per day, to approximately 1,750 tonnes per day production capacity. The refining facility is located in Budge Budge, South 24 Parganas district. Manufacturing operations utilise fully automated refining and filling processes with modern European-based technology.

What kind of tech innovation are you looking at to boost edible oil manufacturing at your company?
Doctors’ Choice leverages advanced technology with fully automated refining and filling processes while minimising chemical usage. The company utilises modern technology to maintain product consistency, efficiency, and quality standards. Budge Budge Refineries is working toward reducing its carbon footprint to become environmentally responsible.

Your strategic expansion plans for Doctors’ Choice.
Our expansion strategy at Doctors’ Choice is built on three interconnected pillars that will drive sustainable growth over the next three years.

Workforce Development: We are investing significantly in enhancing the capabilities and skill sets of our existing workforce. This includes implementing automated workforce management systems such as Performance Management Systems (PMS) and digital reimbursement platforms. We are also introducing progressive HR policies specifically designed to attract and retain next-generation talent, creating a workplace that fosters innovation and excellence.

Market Penetration: Our geographical expansion focuses on establishing a strong presence across the eastern region beyond West Bengal within the next three years. We aim to provide consumers with expanded choices in the edible oil category while maintaining our commitment to quality and affordability.

Consumer-Centric Approach: Throughout this expansion journey, consumer delight remains our paramount focus. Every strategic initiative is designed to enhance the value we deliver, ensuring that our growth translates directly into superior products and services for our customers.

What will be your five-year vision for Doctors’ Choice?
In five years, we envision Doctors’ Choice as a nationally recognised edible oil brand with robust pan-India presence. Our focus will be on achieving manufacturing excellence through advanced technology and sustainable practices that ensure consistent, high-quality products. We are committed to building supply chain excellence with efficient distribution networks that guarantee product availability across all markets. As a preferred employer, we will cultivate a workplace culture that attracts top talent through progressive policies and growth opportunities. Above all, consumer delight remains our cornerstone—delivering healthy, affordable edible oil options that meet evolving customer needs while maintaining unwavering quality standards and building lasting trust with households nationwide.

Sanjiv Das
sanjiv.das@mmactiv.com