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Beverages
Baskin Robbins launches product range for summer season

Baskin Robbins launches product range for summer season

The brand aims to expand the focus from ice creams as merely dessert options to now include all-day snacking as well Baskin Robbins announced the launch of its latest product range for the summer season,

Policy
Centre launches sale of ‘Bharat’ rice 

Centre launches sale of ‘Bharat’ rice 

The launch of the retail sale of ‘Bharat’ Rice will increase supplies in the market at affordable rates and will help in the continued moderation of prices of this important food item Piyush Goyal, Union

Policy
NCCF launches Bharat brand of pulses at subsidised prices in Tamil Nadu

NCCF launches Bharat brand of pulses at subsidised prices in Tamil Nadu

The Federation will soon take the number of mobile outlets from 50 to 100 and add atta, rice, and moong dal National Cooperative Consumers' Federation of India Limited (NCCF), a unit of the Ministry of

Latest News
Saffola emerges as India’s number 1 oat brand

Saffola emerges as India’s number 1 oat brand

Saffola Oats has risen to prominence, experiencing remarkable growth within the category while seamlessly becoming a staple in the daily breakfast choices of consumers In a remarkable achievement, Suffolk Oats, one of the leading brands

Food
Kellogg’s & Hershey’s launch chocolate cereal variant in India

Kellogg’s & Hershey’s launch chocolate cereal variant in India

Introducing a co-branded Chocos through a strategic licensing partnership Kellogg’s and Hershey’s, two globally renowned iconic companies based in the US, have teamed up to launch the new Kellogg’s Hershey's Chocos. Through a strategic licensing

Beverages
Diageo India introduces Godawan Century, a limited-edition artisanal single malt

Diageo India introduces Godawan Century, a limited-edition artisanal single malt

Limited-edition whiskey's essence is aligned with Diageo India's commitment towards Society 2030: Spirit of Progress Plan Godawan, from Diageo India, country's leading beverage company, has introduced Godawan Century, a bespoke 100-bottles-batch of limited-edition Single Malt,

Allied Industry
WayCool establishes BrandsNext subsidiary to boost FMCG biz

WayCool establishes BrandsNext subsidiary to boost FMCG biz

BrandsNext will focus on different business types, and not on WayCool’s main business Chennai-based startup WayCool Foods has created a wholly-owned subsidiary for its FMCG business- BrandsNext to focus on the segment and strengthen its

Beverages
Delhi-based startup Proost Beer secures funding worth Rs 8.5 Cr

Delhi-based startup Proost Beer secures funding worth Rs 8.5 Cr

Recent investment from existing and new investors indicating confidence in Proost's business approach and strategy Delhi-based beer brand Proost, owned by Grano69 Beverages, has raised Rs 8.5 crore in a funding round led by Mumbai Angels, Hyderabad

Food
Bagrrys India grows innovative breakfast range by launching organic honey

Bagrrys India grows innovative breakfast range by launching organic honey

Bagrry’s Organic Wild Honey is harvested through an ethical & sustainable process without harming bees or nature, in compliance with Good Beekeeping Practices Bagrrys India, a New Delhi-based breakfast cereals & health food brand, has

Beverages
Sid’s Farm introduces packaged Sweet Lassi in Hyderabad and Bengaluru

Sid’s Farm introduces packaged Sweet Lassi in Hyderabad and Bengaluru

Launch coincided with the festive celebrations of Holi Sid’s Farm, a premium D2C dairy startup brand based in Telangana, has announced the launch of its new product, ‘Sweet Lassi’, packed in 200 ml recyclable food-grade disposable