Baidyanath Ayurved launches natural juices

Baidyanath Ayurved has recently introduced a range of four natural juices – amla, aloe vera, karela and jamun and giloy. This step has been taken in a bid to keep up with the increasing shift towards natural, organic and Ayurvedic products and cater to young consumers’ growing preference for fast-moving consumer goods (FMCG) that offer health benefits.

 

These juices are both preventive and curative for health, and will be available across retail outlets. Baidyanath, which has played a pioneering role in reestablishing ancient knowledge with modern research and manufacturing techniques, produces the largest range of Ayurvedic products with over 700 formulations.

 

The juices launched by Baidyanath Ayurved have numerous health benefits to offer- Amla is an excellent source of Vitamin C, helps to boost immunity and prevents infections. It balances all the processes in the body and brings into equilibrium all three doshas (vata, pitta and kapha); Aloe vera boosts immunity and is a source of nutrition for the body as it is rich in vitamins, enzymes and micro-nutrients; kerela juice helps to regulate glucose metabolism and facilitate the management of blood sugar levels in the body, increases glucose uptake and glycogen synthesis in the liver, muscles and adipose tissue, leading to reduction of fat and better metabolism; jamun helps to prevent weakness and protein loss and quenches excessive thirst in diabetics; and giloy is an immunity booster and a remedy for chronic and recurrent infections and fever.

 

Äpart from India, Baidyanath products also have a huge presence in the overseas markets. They are available in over 70 countries across the globe. The brand is well accepted and highly popular in the Middle-East, the South Asian Association for Regional Cooperation (SAARC) countries, Africa, the United States, Europe and Russia. The company plans to export these natural juices in the near future.