Goyal Salt expands product portfolio with launch of black salt
Organised under One District One Product Initiative, in collaboration with Ministry of DoNER
With the vision to promote sustainable trade and create market linkages, a mega buyer-seller meet was organized under One District One Product initiative of Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry with the support of Ministry of Development of North East Region (MDoNER) and its PSUs, North Eastern Handicrafts and Handloom Development Corporation (NEHHDC) and North East Regional Agriculture Marketing Corporation Limited (NERAMAC).
The meet focussed on agricultural & food products from the eight states of the North Eastern Region and witnessed the presence of multiple national and International Brands.
Over 70 sellers, traders, farmers, aggregators from various districts of each of the NE States – Assam, Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland, Tripura, and Sikkim – showcased their products to the buyers at the meet in Guwahati.
Products included Meghalaya’s world-famous Lakadong Turmeric with more than 7% curcumin content, the GI Tagged Large Cardamom from Sikkim and Queen Pineapple from Tripura, Orthodox Assam Tea, Manipur’s Black Chakhao Rice and more. These products have been showcased to over 30 large buyers representing big brands such as Reliance and ITC, as well as upcoming startups in India.
Focused trade discussions were also facilitated between the buyers, sellers and the State Government representatives from all the 8 NER states. Additionally, Letters of Intent (LOI) worth Rs 6 crore were signed during the event.
Image credit- PIB