Aiming to launch the devices in Japan in 2023
Kirin Holdings Company and Dr Homei Miyashita Laboratory of the Department of Frontier Media Science, School of Interdisciplinary Mathematical Sciences (Miyashita Laboratory), Meiji University have developed a unique electric stimulation that enhances the salty taste perceived when eating low-sodium foods by approximately 1.5 times, and developed spoon- and bowl-shaped “Electric-Salt” devices that incorporate this technology.
Kirin, in collaboration with Noruto Company and The Orangepage Inc. will begin a demonstration experiment in September to evaluate meal satisfaction by providing this device and a low-sodium meal as a set. The company is aiming to launch the Electric Salt devices in the form of Electric Salt Spoon and Electric Salt Bowl in 2023.
In recent years, the Japanese market for low-sodium and salt-free foods has continued to expand due to increasing health consciousness, growing by approximately 26% over the five-year period from 2015 to 2020, with sales projected to be 141.3 billion yen in 2020.
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