Retail foray to be marked by a very unique marketing model with innovative ideas and concepts
Ernakulam-based Kings Infra Ventures, with over four decades of leading presence in seafood processing, exports, and aquaculture, has made a foray into the retail consumer market with the ‘King Fresh’ range of exotic seafood products. The King Fresh seafood is the first step towards Kings Group’s holistic vision of becoming a ‘farm-to-fork’ enterprise in a phased manner.
Initially, King Fresh would be launching convenient 250 and 500-gm tray packets with cleaned, cut, packed, chilled, and quickly chilled high-quality seafood. A variety of shrimps including tiger prawns, white leg shrimp, lobsters, pomfret, Kingfish, squids, and octopus will be immediate items to be retailed by King Fresh. The company will be offering Sushi Grade quality for the first time in the Indian domestic market.
As part of the retail foray Kings Infra also plans a 24/7 food delivery hub in Bengaluru to cater to its customers. User-friendly mobile apps for B2B and B2C segments would also be unveiled soon.
Kings Infra, known for its pioneering role in semi-intensive aquaculture farming in India, is one of the leading players in marine products processing and export for the last four decades. The entry into the retail consumer market is another milestone in the over four-decade-long journey of the company.
Image credit- newsvoir