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Increasing the visibility, foot traffic, and enhancing customer convenience
Nutrabay, New Delhi-based startup, has announced its entry into offline retail markets with a plan to target up to 300 supplement stores. The premium nutrition supplements brand is initially targeting the northern India region that includes Jammu and Kashmir, Punjab, Haryana, Uttar Pradesh, and Uttarakhand.
The initial focus is on selling a wider range of products in the sports nutrition segment as part of the aggressive expansion in the North market. The initiative will see the startup partnering with several supplementary stores and gyms, with an eye out to introduce more products like protein powders, women’s health supplements, weight loss herbs, anions, wellness supplements, and nutrition foods.
“While our initial focus for offline retail is centred around our Sports Nutrition products across North India, we plan to diversify further to provide a wider range of health products to consumers everywhere. Moreover, having a physical presence will help us better control customer experience, provide additional services, and access local knowledge. It will allow us to tailor our health products to satisfy the needs of our loyal customers,” said Divay Prakash Jain, Co-Founder, Nutrabay.