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On an expansion spree in India as well as the international market
Twisting Scoops, India’s first Turkish ice cream brand, has launched its second outlet in Mumbai and 45th in India. The brand which recently appeared in the season 2 of Shark Tank India is on an expansion spree in India as well as the international market.
The startup brand’s aggressive expansion is being taken care of by CYK Hospitalities, an F&B consultancy firm, which helps the Turkish ice cream in location mapping, leasing and menu curation for the outlets across malls, highways, airports, etc., PAN India and globally.
The brand is very soon opening its next outlet at the newly opened Phoenix Palladium Mall in Ahmedabad. Twisting Scoops, which already has presence in 4 countries with more than 45 outlets in countries such as India, Sri Lanka, USA and Bangladesh, has taken CYK Hospitalities’ services for its expansion right from the inception. .
Twisting Scoops offers uniquely innovated ice-creams and has more than 25 flavours including Turkish Baklava, Turkish Desserts, Kunafa, Turkish Coffee/beverages. CYK helps the brand to customise and curate its menu depending on the country’s climate and tastes.
Simranjeet Singh, Director, CYK Hospitalities, said, “We researched the location and mapped where Twisting Scoops could better reach their customers. So, our team of experts analysed and located out the best location and helped them with the best leasing deals. Not only with the location, we have also tried our level best to curate the most innovative menu in the ice cream space”.