India signs cooperation agreement with World Food Programme for 2023-27
Consumer foods brand launches Instant Hakka Noodles with Veggies and Sauce
Yu, a consumer foods brand that launched in the Indian market in Oct 2021 with its instant meal bowls, has entered a new product category with the launch of its Instant Hakka Noodles. Hakka Noodles curated by Yu comprises of Steamed Noodles, Chef Curated Sauce, Cut Veggies / Chicken and Chilli Oil.
The noodles can be prepared in just 5 minutes and consumers only need a pot for boiling water. The brand has initially launched 2 flavours (a) Schezwan Stir Fry (b) Kung Pao Chicken and will also be launching their third variant next month.
The Gurugram-based startup makes instant packaged foods using only ingredients that are 100% natural, recognisable, and locally sourced. These meals contain no artificial ingredients or food substitutes, have zero preservatives, and use no artificial flavour enhancers.
Given the innovative product offering, Q-commerce delivery platform Blinkit has partnered with Yu Foods for an exclusive Pan India brand drop.