Given that nearly 73% of the country’s population consumes meat, there is a huge market to cater to
Bengaluru-based Nandus, a hyperlocal and omni-channel meat retail brand, has crossed the revenue milestone of Rs 100 crore for FY 22-23, with one more month for the year to close. The latest numbers consolidate Nandus market position as the most successful, organised D2C omnichannel brand in the country.
As part of the Nanda Group, a 60-year-old poultry business that has revolutionised the industry in India, Nandus was launched in 2016 with the aim of bringing their own produce directly to the consumer with 100% traceability and transparency. Currently, the hyperlocal brand operates 50+ stores across Bengaluru and Hyderabad.
The plan is to launch 20 new omnichannel outlets in the next financial year. For FY 23-24, Nandus is looking at a revenue of Rs 200 crore. In FY 21-22, the company reported a turnover of Rs 67 crore, recording a 2X growth by the end of this fiscal while achieving operational profitability
Operating on an omni-channel model, Nandus includes retail and home delivery services via the company’s e-commerce website, app, call centre orders as well as e-commerce marketplaces and quick commerce apps.