Baskin Robbins launches new product portfolio, introduces new dessert categories

Evolved from a single ice cream parlour to over 850 stores now spread across 239 cities in India and also across the SAARC region

Baskin Robbins (BR), the iconic ice cream brand, has announced the launch of a number of product categories and new flavours beginning this summer season. Known for its innovation and wide popularity among consumers, the brand has further expanded its existing portfolio with an indulgent range to cater to the evolving consumer preferences in India.

Spread widely across B2B and B2C channels, Baskin Robbins grew over 35% in FY22-23 over the previous year and is expecting to again see robust growth this year with the launch of its new products.

Prepping for the summer season, Baskin Robbins has introduced two new product categories – Ice Cream Rocks and Ice Cream Pizzas. Ice Cream Rocks are bite-sized ice creams customised in two of BR’s popular flavours- Mississippi Mud and Cotton Candy. Ice Cream Pizzas come with a rich Belgian chocolate brownie base topped with Pralines and Cream or Cookies n Cream Ice cream. The company is also introducing Ice Cream Floats in various flavours.

To add to it, Baskin Robbins has also brought in a new range that includes flavours such as Caramel Milk Cake, Blueberry and White Chocolate as well as Fruit Ninja.The brand has also launched fresh fruit cream sundaes, in particular fairytale sundaes – The Mermaid sundae and The Unicorn sundae.

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