Baskin Robbins introduces new product categories and varieties

Bringing two new product categories called Ice Cream Rocks and Ice Cream Pizzas

Prepping for the summer season, American multinational chain of ice cream and cake speciality shops Baskin Robbins (BR) has introduced two new product categories – Ice Cream Rocks and Ice Cream Pizzas. Ice Cream Rocks are bite-sized ice creams customised in two of BR’s popular flavours- Mississippi Mud and Cotton Candy. Ice Cream Pizzas are made with a rich Belgian chocolate brownie base topped with Pralines and Cream or Cookies n Cream Ice cream. The company is also introducing Ice Cream Floats in different flavours.

They have also brought in a new range that includes flavours such as Caramel Milk Cake, Blueberry and White Chocolate as well as Fruit Ninja.

The brand has launched fresh fruit cream sundaes. Keeping in mind its strong appeal amongst children, Baskin Robbins has also launched fairytale sundaes – The Mermaid sundae and The Unicorn sundae.

This year also marks the brand’s 30th year in India. The brand has evolved from a single ice cream parlour to over 850 stores, now spread across 239 cities in India and also across the SAARC region.

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