Ready to cook meal kits have emerged as a sought after cooking trend with customers
Pluckk, a digital lifestyle-oriented fresh food brand in the fruit and vegetable (F&V) sector, has announced the acquisition of KOOK, a food tech startup that offers a range of do-it-yourself (DIY) tableware in a deal valued at $1.3 million. Known for catering to every dietary preference and culinary skill, KOOK has a strong presence in Delhi and Mumbai.
Pluckk’s acquisition of KOOK is a strategic move aimed at tapping the huge growth potential of the meal box market and bringing significant opportunities to Pluckk. Combining its range of DIY meal containers with Pluckk’s digital lifestyle-oriented brand will allow KOOK to offer more convenient and healthy meal options to discerning customers in the growing markets where Pluckk operates
Pluckk provides health-conscious consumers with a farm-to-fork product line that offers safe and chemical-free products through its ozone wash and traceability programmes. The platform has already served more than 500 farmers in Mumbai and Bengaluru and plans to reach 1,000 in the next 6 months.
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