iD Fresh Food unveils Frozen Fruit Blend

iD Fresh caters to over 45 cities, across 30,000 retail stores in India, UAE, US, and UK

Bengaluru-based brand iD Fresh Food has announced the launch of its latest innovative offering, iD Frozen Fruit Blend. This new product line is now available in the UAE market and is set to make its way to key Indian markets in the coming quarter. 

With a commitment to providing healthy food choices that prioritise convenience and smart packaging, iD Frozen Fruit Blend is made from fresh fruit extracts without the use of any preservatives, making it accessible and affordable for all. Currently, the product is offered in seven flavours, including Mango, Chikoo, Pineapple, Tender Coconut, Strawberry, Grapes, and Guava.

Being the second-largest market for iD Fresh, the UAE accounts for nearly 30 percent of the company’s overall revenue. With the introduction of iD Frozen Fruit Blend, iD Fresh aims to strengthen its brand positioning and strategic expansion in the Middle East. 

As the first major brand to enter this segment, iD Fresh is poised to tap into the immense growth potential of the category, further solidifying its presence in the market.

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