This report includes the perspectives of 2,500 survey respondents and is aimed at supporting nutrition brands in their innovation journey to meet the healthy ageing demands of both senior and younger consumers
Nutiani’s latest Consumer Health and Nutrition Index, conducted in collaboration with Ipsos, indicates a strong and growing consumer focus on ageing healthily. This is underpinned by a strong preventive mindset among consumers (88 per cent) and a firm awareness of the role of nutrition in health management going into one’s golden years (82 per cent).
Against the backdrop of longer life expectancy and an ageing population – the number of people aged 65 and older is projected to rise to one in six people worldwide by 2030 compared to one in 11 in 20194 – and using the results uncovered through the Index, Nutiani has launched its latest report, Proactive Nutrition for Healthy Ageing. This report includes the perspectives of 2,500 survey respondents and is aimed at supporting nutrition brands in their innovation journey to meet the healthy ageing demands of both senior and younger consumers who are committed to proactively managing their ageing process through nutrition.
As disease prevention is no longer the only focus around healthy ageing, the report adopts a holistic definition of healthy ageing as a lifelong process that requires ongoing effort to maintain well-being in old age. It captures Nutiani’s expert insights through discussions on older consumers’ greatest needs aligned to different ageing wellbeing aspects, and how brands can address these requirements through key ingredients – proteins, probiotics, phospholipids, and lactoferrin, as well as the healthy ageing demands of younger consumers.
“Our goal is to inform and inspire nutrition brands, who wish to support both senior consumers as well as a younger audience in pursuit of optimal health and nutrition into their golden years. We believe that through our nuanced analysis of how consumers view and manage their healthy ageing progress, we can help brands shape their innovation journey in a way that is holistic and empowering for their consumers,” says Katie McClure, Director of category Innovation at Fonterra.