Mumbai leads the way 90% increase in organic food searches
The Indian organic food market is experiencing a meteoric rise, driven by a growing consumer awareness of the health benefits associated with organic products. According to a recent report by IMARC Group, the market size reached a substantial $ 1,582.2 Million in 2023 and is projected to grow at a Compound Annual Growth Rate (CAGR) of 21.19 per cent to reach $ 8,918.5 Million by 2032.
This surge in demand can be attributed to several factors, including a heightened understanding of the health hazards posed by chemical pesticides and fertilisers and a rising consciousness about the long-term benefits of organic food consumption. To meet this growing demand, businesses in the food industry are expanding their organic offerings and investing in sustainable farming practices. This has led to a surge in organic food-related searches across India. A recent study by Justdial, India’s No.1 local search engine, revealed a significant increase in searches for organic food manufacturers, retailers, farms, grocery stores, and product dealers.
Between June and August 2024, organic food searches across India witnessed a remarkable 47 per cent increase compared to the previous quarter. This surge was particularly pronounced in metropolitan cities, with Mumbai leading the way with a staggering 90 per cent increase. Other major cities like Pune (65 per cent), Delhi (55 per cent), Hyderabad (54 per cent), Bangalore (40 per cent), Chennai (38 per cent), and Ahmedabad (24 per cent) also saw significant growth in organic food searches during this period.
In non-metropolitan cities, organic food searches increased by 45 per cent overall. Bhopal experienced a phenomenal increase in organic food with searches between June and August 2024 becoming 18-fold when compared to the previous quarter. Coimbatore also saw a substantial increase of 62 per cent.
One of the most notable trends observed was the substantial rise in searches for organic food manufacturers, which saw a 79 per cent overall increase in searches. The top cities for these searches were Pune, Mumbai, Jaipur, and Delhi. Organic food retailers saw a significant increase in searches, with a 68 per cent overall rise. Bhopal witnessed the most dramatic increase, with searches reaching 49 times compared to the previous quarter. Other cities that saw spikes included Mumbai (152 per cent), Hyderabad (106 per cent), Delhi (100 per cent), Bangalore (44 per cent), and Chennai (40 per cent).