Bikano aims not only to light up the festival of Diwali but also to strengthen its business foothold
As Diwali approaches, Bikano, one of India’s leading snack and sweets brands, is poised to capitalise on the festive season by unveiling an enticing array of delights such as Royal, Anmol, Shahi Nazrana, Blissful Bites, Festive Feast and many more. With its latest expansion efforts and innovative product lines, Bikano aims not only to light up the festival of Diwali but also to strengthen its business foothold, especially in newer regions like South India.
Bikano’s strategic focus this Diwali is clear—leverage its growing market presence through key investments in infrastructure and product innovation. Following the inauguration of a manufacturing plant in Hyderabad in 2022, the brand has launched products catering specifically to the southern palate, aiming to penetrate the markets of Telangana, Andhra Pradesh, and beyond. Additionally, the recent establishment of a 300+ crore facility in Greater Noida is expected to significantly boost production capacity and reduce costs, with the brand targeting a turnover of over Rs 300 crore in FY 24-25. This expansion will enhance service delivery and cut transportation costs, positioning Bikano to meet the rising consumer demand not only in North India but also in Tier 2 and Tier 3 cities nationwide.