This expansion into frozen fries underscores ACPL’s vision of evolving into a multi-category leader in the global food industry
Allana Consumer Products Limited (ACPL) unveils its strategic foray into the adjacent frozen food segment with the launch of premium-quality French Fries. This move reflects ACPL’s commitment to expanding its diversified portfolio and seizing a substantial share of the rapidly growing global frozen food market.
Building on its strong legacy in the coffee and fruit pulp sectors, this launch signifies a transformative step in ACPL’s growth journey. Known for its unwavering focus on excellence and reliability, the company aims to set new benchmarks in the frozen food category with Allana French Fries that excel in taste, quality, and consistency. This expansion into frozen fries underscores ACPL’s vision of evolving into a multi-category leader in the global food industry, reaffirming its dedication to delivering value and innovation across diverse consumer needs.
Raj Lekhwani, Director, Allana Group, emphasised the launch’s business significance, “Our venture into frozen foods with French fries is not just a portfolio expansion — it’s a strategic move to leverage our expertise, infrastructure, and market reach to deliver a superior product. Globally, the frozen French Fries market is valued at approximately $19.1 billion ($21.6 Bn for Regular Fries in 2024 (as per the source.. The Insight partners) and is expected to grow at a steady rate, driven by the increasing demand for convenient, ready-to-eat foods at households and consistent quality product requirements at Institutions and HoReCa segments. Thus, with this step, we aspire to garner min 3 per cent Global market share by 2029 in Regular fries.”