Research suggests switch to honey instead of sugar delivers same sweet taste
This expansion strengthens its portfolio of non-carbonated beverages as the 100+-year-old company
Kalimark, the iconic South Indian brand renowned for its Bovonto soft drink, has kicked off the new year with the launch of juice beverages and premium-grade dal products. This expansion strengthens its portfolio of non-carbonated beverages as the 100+-year-old company takes a bold step toward establishing itself as a major player in the food products industry.
The new ready-to-drink Kalimark Frutang fruit beverages are mango and apple juices, and chilli-guava juice. Additionally, the company has introduced premium-grade urad and toor dal, available in 1 kg packages.
The Kalimark Group of Companies is now helmed by fourth-generation entrepreneurs from the founding family, dedicated to upholding the legacy of its visionary founder, P.V.S.K. Palaniappa Nadar. Honouring his contributions, the company has unveiled a bronze statue of its founder at its state-of-the-art, 9-acre fully automated manufacturing facility in Sri City.
Established in 1916 with a handful of cola products, including the iconic Bovonto, Kalimark has grown into a leader in the beverage industry, offering 25 products across various soft drink categories. It dominates the market in paneer soda and non-caffeine carbonated beverages. The company’s non-beverage product portfolio now includes sunflower oil, flavoured milk, and wafers, showcasing its commitment to meeting evolving consumer needs.