Lotus Biscoff partners with Epigamia and Zepto Cafe

Brings viral Japanese cheesecake trend closer to consumers

Lotus Biscoff has partnered with Epigamia and Zepto Cafe to bring one of the Internet’s most talked-about desserts to consumers in minutes taking the trend from reel to real.

Japanese cheesecake recipes featuring Lotus Biscoff cookies have captivated home bakers and dessert lovers alike, with the cookie’s distinctive caramelised flavour and crisp texture becoming a popular addition across many online interpretations.

Lotus Biscoff, Epigamia and Zepto Cafe have collaborated on a version inspired by the elements most celebrated online. The dessert layers the crunch of Lotus Biscoff cookies with Epigamia Vanilla Yogurt and finishes with strawberry compote, delivering a balance of textures and flavours in every bite.

By bringing the key ingredients together through Zepto Cafe, the brands aim to simplify access to the essentials needed to recreate the dessert at home, while also offering a ready-to-enjoy version for those who want instant gratification.

Nitin Saini, VP – Marketing, Mondelez said, “Dessert trends today are increasingly shaped by digital communities eager to recreate exciting recipes at home, and Lotus Biscoff has become a favourite ingredient in many of these viral creations. We’ve seen consumers experiment with Biscoff in new and unexpected ways, and this partnership with Epigamia and Zepto Cafe helps make those moments more accessible by bringing together flavours people already love in a convenient format. Whether consumers want to recreate the dessert themselves or simply enjoy it at home, this collaboration allows them to participate in the trend easily while discovering new ways to enjoy Lotus Biscoff.”