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Industry leaders share their views on the growth path for the Indian nutra market in 2015

Industry leaders share their views on the growth path for the Indian nutra market in 2015

India’s future in nutraceuticals industry looks promising - Arjun Juneja, Director, Mankind PharmaThe Indian nutraceuticals market which has grown from $ one billion in 2008 to $1.2 billion in 2013 is likely to cross $ 1.5 billion

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Codex needs to find new standards

Codex needs to find new standards

Started with 30 members in July 1963, Codex Alimentarius Commission, a principal joint organ of the Food and Agriculture Organisation (FAO) and World Health Organisation (WHO) has grown to include 185 member governments, one member

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Brand revitalisation: staying relevant amidst changing times

Brand revitalisation: staying relevant amidst changing times

For most, the first association with brand revitalization would be that of brand failure. However, truth is that even the most successful brands had to go through the process of revitalization for bringing back the

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More healthy products from Nutrition companies can reduce child malnutrition

More healthy products from Nutrition companies can reduce child malnutrition

Multinational and Indian companies should come up with fortified micronutrient sachets for supporting government programmes as part of corporate social responsibility. Large corporates could be asked to adopt one State each, to look after the

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Energy drinks market in India: A big opportunity

Energy drinks market in India: A big opportunity

Energy drinks are widely consumed by adolescents as these claim to improve performance, endurance and alertness. Looking at the contents in the energy drinks and their benefits, the industry may like to relook at what

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Probiotics- A future promise in India

Probiotics- A future promise in India

Probiotics are widely used globally due to advancement in the relationship between nutrition and health besides their promising therapeutic benefits and negligible side effects. Probiotics comprise of approximately 65% of the world functional food market.

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Aging population to drive growth of market

Aging population to drive growth of market

The discovery, development and marketing of food supplements, nutraceuticals and related products are currently the fastest growing segments of the food industry. The first and dominant being ‘Natural is good’, and other secondary, such as

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Global probiotics growing on awareness of gut health

Global probiotics growing on awareness of gut health

Probiotics defined by United Nation’s Food and Agriculture Organization (FAO) as live microorganisms, which, when administered in adequate amounts, confer a health benefit on the host. Though they have been in existence for many years,

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Industry for simplified regulatory process

Industry for simplified regulatory process

The Indian nutraceutical industry which is witnessing a growth of 18% is pressing for ingredient approval and simplified regulatory procedures.Industry and the regulator for that industry always have a complex relationship. They need each other.

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The art of branding nutraceutical ingredients

The art of branding nutraceutical ingredients

Ingredients don’t drive value, yet some firms are stuck on selling generics and ingredients. Trusted brand names drive value. There may be 50-100 brands of Vitamin C with rosehips. And without a strong brand image,