Inside BENEO’s new pulse plant: pioneering sustainable protein from faba beans
For most, the first association with brand revitalization would be that of brand failure. However, truth is that even the most successful brands had to go through the process of revitalization for bringing back the
The Indian nutraceutical industry which is witnessing a growth of 18% is pressing for ingredient approval and simplified regulatory procedures.Industry and the regulator for that industry always have a complex relationship. They need each other.
Ingredients don’t drive value, yet some firms are stuck on selling generics and ingredients. Trusted brand names drive value. There may be 50-100 brands of Vitamin C with rosehips. And without a strong brand image,