Multinational and Indian companies should come up with fortified micronutrient sachets for supporting government programmes as part of corporate social responsibility. Large corporates could be asked to adopt one State each, to look after the
Energy drinks are widely consumed by adolescents as these claim to improve performance, endurance and alertness. Looking at the contents in the energy drinks and their benefits, the industry may like to relook at what
Probiotics are widely used globally due to advancement in the relationship between nutrition and health besides their promising therapeutic benefits and negligible side effects. Probiotics comprise of approximately 65% of the world functional food market.
The discovery, development and marketing of food supplements, nutraceuticals and related products are currently the fastest growing segments of the food industry. The first and dominant being ‘Natural is good’, and other secondary, such as
Probiotics defined by United Nation’s Food and Agriculture Organization (FAO) as live microorganisms, which, when administered in adequate amounts, confer a health benefit on the host. Though they have been in existence for many years,
The Indian nutraceutical industry which is witnessing a growth of 18% is pressing for ingredient approval and simplified regulatory procedures.Industry and the regulator for that industry always have a complex relationship. They need each other.
Ingredients don’t drive value, yet some firms are stuck on selling generics and ingredients. Trusted brand names drive value. There may be 50-100 brands of Vitamin C with rosehips. And without a strong brand image,
“All I ask of food is that it doesn’t harm me,” said well-known English co- median Michael Palin in a comedy show Flying Circus. This shows that the food safety has univer- sal appeal. It
MM Activ -maiden event on Renewable Energy –GREEN Summit concludes on remarkable note
While conventional ingredients such as proteins, calcium, fibres and vitamins figure in the top selling list of nutraceuticals, niche ingredients - naturally derived substances, consisting of herbal and botanical extracts and animal- and marine-based derivatives