Parle-G has recently partnered with DFC (Design for Change) which is world’s largest movement that empowers children around the world.
The idea is to support the idea of children as change makers. Design For Change is the world’s largest movement that empowers children around the world with the ‘I CAN Superpower!’. This instils confidence in the children and gets them to believe that they are not helpless, that change is possible, and that they can drive it. Since 2009, in India alone over 4,80,000 children have been part of the DFC movement and authored 12,000+ projects of change.
DFC was started by NID alumna, Kiran Sethi in Ahmedabad and now has a reach in over 50 countries. It was also recognised by the UN as an actionable step to achieve the global sustainable development goals.
Mayank Shah, category head, Parle Products Pvt Ltd said, “Parle G believes in giving children a free hand to explore the world on their own, nurturing creativity and inducing self-belief that encourages them to follow their passion. Hence, it’s a great fit with our brand philosophy. We are excited to be a part of this initiative.”