Keventer, one of the fastest growing Food & Beverage companies in Eastern India today announced the launch of ‘Keventer Milk’ – Ultra High Temperature (UHT) Milk prepared using Tetra Pak’s aseptic processing and packaging technology, offering consumers a safe and healthy product full of wholesome nutrition and natural goodness without any preservatives.
The Rs. 150 crore investments envisaged a year ago by Keventer has seen fruition with Eastern India’s largest UHT Milk plant becoming operational. Spread over 55,000 sqft and equipped with the latest equipment, the facility has a processing capacity of 2,00,000 LPD (Litres per Day). The Barasat plant will serve customers in West Bengal, the neighboring states of Assam, North East, Sikkim, Bihar, Jharkhand, Odisha, Chhattisgarh along with Bhutan.
The unique aspect of the UHT Milk business is the fact that it benefits all constituents – consumer, producer, retailer, farmer as well as the environment.
Keventer sources milk from 20,000 dairy farmers, who are in a 100 km radius from the Keventer campus at Barasat, and this number is set to grow further thus contributing to their livelihood. The reduction in dependence on cold chain infrastructure, chiller capacities in supermarkets and convenience stores means reduced greenhouse gas emissions thus positively impacting the environment.
Saurabh Jajodia, CEO, UHT Milk, Keventer Agro said “The Indian UHT Milk Market is expected to surpass Rs.10,000 crores by 2023. In terms of volume, UHT Milk market in India is currently at 15,00,000 LPD; with 30% being consumed in East India. In East alone, the UHT Milk market has grown by over 20% y-o-y over the last 5 years and we are well placed to capture a sizeable pie of this market with our distribution reach, locational advantage, long term partnership with the dairy farmers, expertise in marketing milk over the years and in-depth understanding of the local food consumption habits. We are hopeful of achieving Rs. 250 crore revenue and 25% market share in East by 2020” ‘Keventer Milk’ is available in 3 variants – Standardized (Thick & Creamy), Toned (Daily use) and Double Toned (Low Calorie) and has been competitively priced to make it affordable for the customers across East and North East India.