NAFED to contribute and promote ‘International Year of the Millet’ 2023 on global scale
New age Mother-Son milletpreneurs are promoting and taking the International year of Millets (IYoM) 2023 to new heights
A millet-based ready-to-cook and ready-to-serve food range, Gudmom by 1Organic, is set to be the Indian face of UN’s ‘Year of the Millet 2023’ campaign and is already driving both consumer engagement and farmer welfare through several ground level awareness campaigns. The startup is immensely supported and incubated by the government.
To make innovative value-based millet product widely available, Gudmom has associated with the National Agricultural Cooperative Marketing Federation of India (NAFED) through which the millet based organic products will be available at subsidised rates. Apart from this, the products are also available at top retail chains and e-commerce platforms in India.
Sharmila Oswal, Founder of Gudmom and Millet Evangelist said, “As the millet movement picks up speed in India, Gudmom is promoting and spreading awareness of Indian millets to overseas markets with the support of Agricultural and Processed Food Products Export Development Authority (APEDA) and the Ministry of Agriculture and Farmers Welfare. This will not only give us a special chance to raise awareness of regenerative agricultural crops which fall under the sustainable farming practices that have the potential to improve global nutrition, food security, decent jobs, and economies while accelerating climate action, but also position India as the Global Hub for Millets.”
Gudmom by 1Organic offers innovative products replacing junk, unhealthy to healthy millet products like Millet noodles, Millet pasta, Millet Popcorn, Millet crackers, Millet cookies etc. The brand presently exports its goods to countries including the US, Europe, Australia, Singapore, Indonesia, etc.