Consumers are willing to pay a premium for sustainable snacks
Mondelēz International has announced the launch of the fourth annual State of Snacking report, a global consumer trends study examining annual insights on how consumers make snacking decisions. This year’s report explores how current economic challenges are affecting consumer snacking choices around the world, with a majority of respondents continuing to prioritise snacking, despite rising costs and economic challenges.
Developed in partnership with The Harris Poll, the report tracks snacking attitudes and behaviours among thousands of consumers surveyed across 12 countries for a fourth consecutive year. These findings illustrate the expanded role of snacking, as snacking increasingly replaces traditional meals in consumers’ lives.
Key findings include that consumers around the world are snacking:
Daily – Snacking is a staple – 71 percent of consumers snack at least twice a day.
Mindfully – 78 percent of consumers report they take time to savour indulgent snacks with 61 percent saying they take time to portion out snacks before eating them.
Frequently – Consumers are increasingly replacing meals with snacks, with 55 percent reporting a higher likelihood to eat a snack across all three standard mealtimes.
Sustainably – Reducing waste is a top priority, with seven in 10 consumers saying they prioritize snacks that have less packaging and 72 percent saying they typically recycle it.
The trend of regularly sitting down to enjoy snacks with loved ones is especially strong among households in India and Mexico.