iThrive to offer functional nutrition courses in GCC countries

Collaborates with Dubai-based Wellness platform Illuminations

Pune-based health and wellness startup iThrive has joined hands with Illuminations, one of the leading wellness companies in the UAE and the Middle East to offer its functional nutrition courses in Gulf Cooperation Council (GCC) countries, comprising Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates

Functional Nutrition is an alternative medicine modality that claims to use advanced medical testing and the most up-to-date medical science to uncover the root causes of hard-to-treat chronic health conditions and reverse them permanently using nutrition and lifestyle therapies.

iThrive offers its courses through its education vertical called iThrive Academy. It is currently the only service offering any kind of functional nutrition training in India. The course is 4 months in duration and is covered in 12 modules, with a separate instructor for each module.  

Mugdha Pradhan, CEO and Founder, iThrive, said, “The state of chronic disease treatment in the conventional medical system today is pathetic. Good evidence-based alternative medicine practices like functional medicine and integrative medicine are already quite popular in the West today. But the alternative medical field in most other parts of the world continues to be dominated by bad unscientific practices and is in dire need of good options. Considering that, this is a very positive development.” 

Talking about the collaboration, Soniyaa Kiran Punjabi, Founder of Illuminations, said, “Our focus has been to address the root of chronic issues from their origin seeded in our thoughts, emotions, and stress levels. However, when these issues have permeated into the level of the physical body, a more lifestyle-based approach such focusing on as diet, health and nutrition is important to consider if we wish to reverse disease from a truly holistic perspective.”