NAFED to contribute and promote ‘International Year of the Millet’ 2023 on global scale
To strengthen awareness around prevention and management of obesity
As part of their commitment to enable people to live healthier lives, Nestlé India has launched ‘Opt2Win’ programme powered by Nestlé Optifast, on the occasion of World Obesity Day, on 4 March. Nestlé Health Science has roped in strategic partners, health and wellness platforms and healthcare professionals to drive awareness and elicit positive action through the programme.
The prevalence of obesity among Indians increased in 2019-21 compared to 2015-16, according to the latest National Family Health Survey (NFHS-5) data. Nearly one in every four people is overweight compared to one in every five earlier. Obesity is a growing concern and a leading cause of several non-communicable and progressive diseases such as hypertension and diabetes.
Opt2win is a multi-pronged programme scheduled to run through the year, covering the cause, concerns and providing systemic solutions on weight-management. It will include various on-ground and digital activations, wellness programs, weight management protocols with healthcare professionals.
‘Opt2win’ kickstarted with an awareness drive on digital platforms like Facebook community groups around obesity management, in collaboration with Diabee, a flagship initiative of Health Care At Home (HCAH), focusing on diabetes and weight management. The session was led by eminent laparoscopic surgeon, Padma Shri, Dr Pradeep Chowbey.
Nestlé India has also partnered with NovoLiver, for an HCP-led wellness programme, to conduct wellness workshops – both physical and virtual to educate at risk individuals via a systematic, step-by-step method to help patients reverse chronic obesity-related conditions such as fatty liver.
In order to expand the reach of this programme nationally, Nestlé India will be setting up OPTIFAST centre of excellence for weight management in 25 clinics across locations such as Delhi NCR, Mumbai, Ahmedabad, Kolkata, Pune, and Chennai. These clinics will focus on driving awareness and engagement through workshops, patient monitoring and consultations, engaging medical experts. Nestlé India will also be identifying and engaging with select opinion leaders and industry experts across the country to train 400 KOLs in weight management protocols and metabolic health management basis global standards.
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