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Aimed at accelerating future-ready expertise in whiskies and spirits category
Pernod Ricard India (PRI), global leader in the wine and spirit industry, has unveiled its first-ever innovation centre in Nashik, India. In line with the company’s strategy to accelerate transformational innovation and strengthen its portfolio offerings, the innovation centre will enable cutting-edge research and incubation for dynamic trend-setting product, pack, and process innovations.
With India being a strategic market, Pernod Ricard aims to truly exemplify ‘Make in India’ by stepping up local innovations in multiple categories for diverse cohorts while scaling its sustainability and cost leadership in the market.
Located in the periphery of Pernod Ricard India’s state-of-the-art manufacturing facility in Nashik, the innovation centre will be the apex lab for strengthening expertise in whiskies, as well as other white and brown spirits along with non-alcoholic beverages. It will provide collaboration opportunities while equipping the organisation with latest insights, techniques, best practices, equipment, and future-ready technical capabilities.
Spearheaded by a dedicated Innovation and Research & Development (R&D) head and steered by liquid, packaging, analytical and process specialists, the team will be empowered to effectively leverage data and analytics, advanced digital solutions, and equipment integrations to innovate in India for the world.