Magic Moments Vodka launches limited edition celebration pack
The partnership marks the first multinational ice cream and frozen dessert brand to offer an indulgence with Perfect Day’s whey protein from fermentation
Perfect Day, the leading precision fermentation innovator and supplier, has partnered with Unilever’s Breyers, a family favourite since 1866, to launch Breyers Lactose-Free Chocolate made with Perfect Day’s dairy protein from fermentation. Perfect Day uses a decades-old process of precision fermentation to create its highly functional whey protein that offers the same indulgent experience consumers have loved for decades without any lactose and with a reduced environmental footprint. Breyers Lactose-Free Chocolate is available in a 48-ounce tub available nationwide starting this month.
This innovative launch from Perfect Day and Breyers aims to make frozen indulgence even more sustainable by introducing a product with a smaller environmental footprint, while maintaining the delicious, creamy taste people know, love, and expect from the brand. In addition to being lactose-free, the Breyers Lactose-Free Chocolate with Perfect Day is also cholesterol-free.
“We are thrilled to have developed this new product with Unilever, a hallmark example of how our second decade is focused on driving growth through collaboration with leading companies that share our mission of a kinder, greener tomorrow,” said TM Narayan, Perfect Day’s Chief Executive Officer. “We’re inspired to see that more companies are turning to precision fermentation as a no-compromise option to continue to maintain their leadership position as consumer demands evolve for the future of our planet.”