Bettergoods marks Walmart’s largest private brand food launch in 20 years and the fastest food private brand Walmart has brought to market
As part of Walmart’s mission to make quality, great-tasting food accessible for customers, the retailer announced its latest private brand innovation, bettergoods: a new elevated experience that delivers quality, unique, chef-inspired food at an incredible value.
Bettergoods marks Walmart’s largest private brand food launch in 20 years and the fastest food private brand Walmart has brought to market, highlighting the speed with which Walmart can bring trends and innovation to market at scale.
Bettergoods joins Walmart’s impressive roster of innovative private brands that bring customers quality products at an amazing value, offering a brand-new, fresh take on the culinary experience with elevated taste, flavour and variety that’s approachable and – most importantly – affordable. Thoughtfully curated by Walmart’s experienced product development team that collaborated with suppliers across the globe to source quality, trend-forward ingredients and flavours, better goods bring exciting culinary concepts directly to customers at Walmart’s Everyday Low Prices.
Bettergoods items range from under $2 to under $15, with most products available for under $5. Bettergoods is designed to delight, with 300 items spanning Walmart’s aisles, including frozen, dairy, snacks, beverages, pasta, soups, coffee, chocolate and more.