Earthful plant-based nutrition brand raises Rs 5 Cr

The Company has raised over $1 million to date in funding including the current investment

Earthful, a leading plant-based nutrition brand, has raised Rs 5 Cr led by a seasoned entrepreneur Srinivasan Namala, who has built Porus Labs and exited to Bain Capital for over Rs 2,400 crores. Ritesh Agarwal (Founder, OYO Rooms) will also be participating following his investment commitment to Shark Tank India Season 4. The Company has raised over $1 million to date in funding including the current investment. 

Founded in 2020 by IIT Kharagpur alumnae and sisters Veda Gogineni and Sai Sudha G., Earthful is a clean, plant-based nutrition brand dedicated to offering 100 per cent natural supplements, free from chemicals and additives. With a strong focus on science-backed formulations, Earthful provides multivitamins designed to fill daily nutrition gaps across different age groups, along with targeted solutions for Skin, Hair, Sleep, and PCOS. It is also among the first in India to create a clean, 100 per cent natural multivitamin specifically for menopausal women. The product range includes plant-based proteins and a junk-free, natural Kids’ chocolaty milk mix powder. 

Veda Gogineni, Co-founder, Earthful says, “This funding will help us bring Earthful’s clean, effective nutrition to more households across India. We believe wellness should be simple, and transparent, and never compromise on purity or taste. The loyalty of our repeat customers speaks volumes about their trust in our brand and products.”

The funds will be deployed for research and development of new products and strengthening brand presence. The company is also focused on building a strong leadership team across marketing and operations to accelerate its next growth phase.

In the last 12 months, Earthful has witnessed an impressive 3x growth, reaching over 1 lakh customers with a strong 40-50 per cent repeat purchase rate. The company is currently at a Rs 15 Cr annual revenue run rate, with 70-75 per cent of sales coming directly from its website, demonstrating deep consumer trust and loyalty.