Bangalore consumers prefer traditional and value-added dairy products: Godrej Jersey

Products like Curd at 83% and Ghee at 77% top the list

As India observes National Milk Day, Godrej Jersey’s Milk Report reveals Bangalore’s strong preference for milk and traditional and modern value-added dairy products.

Traditional dairy products dominate the Bangalore market, with Curd emerging as the most preferred product at 83 per cent, followed by Ghee at 77 per cent. The data further shows that Bangalore’s strong connection to traditional dairy continues with Butter at 75 per cent and Paneer at 65 per cent consumer preference. Modern dairy variants are gaining acceptance too, with 52 per cent of consumers incorporating yoghurt into their diet and 59 per cent expressing interest in flavoured milk options.

Titled ‘Bottoms Up…India Says Cheers to Milk!’, the comprehensive study, which covers consumer responses from Delhi, Lucknow, Mumbai, Pune, Hyderabad, Chennai, Bangalore, and Kolkata, provides valuable insights into evolving consumer preferences and industry trends. Beyond understanding the preference towards dairy and dairy-based products, the survey also tried to understand the quality preference and willingness to pay for farm-to-home premium milk.

Commenting on the distinct dairy preferences, Bhupendra Suri, CEO, Godrej Jersey said, “Indian consumers exhibit a unique blend of traditional preferences and openness to modern dairy options. From established favourites like curd, paneer and ghee, to emerging choices like yoghurt and flavoured milk, today’s dairy consumers are mindful of the quality and nutritional value in their selections. As India’s dairy industry continues to grow and evolve, Godrej Jersey remains committed to understanding consumer preferences and delivering products that meet these evolving needs.”