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The Price Sensitivity Trap: Why Indian Consumers Want Premium Nutrition at Mass Prices

The Price Sensitivity Trap: Why Indian Consumers Want Premium Nutrition at Mass Prices

India is often hailed as one of the world’s most promising nutrition markets. Rising lifestyle disorders, growing fitness awareness, expanding disposable incomes and a boom in D2C health brands all point to a consumer base

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From Staple to System: India’s Pulse Ingredient Economy

From Staple to System: India’s Pulse Ingredient Economy

Pulses are undergoing a quiet but profound reinvention. Once viewed as a low-margin staple tied to household kitchens and policy cycles, they are now emerging as strategic building blocks of the modern food system. This

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Can spice IPOs be a game-changer for the industry?

Can spice IPOs be a game-changer for the industry?

India is one of the largest producers of spices. Indian spice manufacturers with an eye on the global demand are eying Initial Public Offerings (IPOs) to boost exports. The recent IPOs, which have generated interest

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Rewriting India’s Plate from Generic to Genomic

Rewriting India’s Plate from Generic to Genomic

India’s nutrition problem is no longer about hunger alone—it is about mismatch. Even as supermarket shelves overflow with “healthy” products and fortified foods, diabetes, obesity, and micronutrient deficiencies continue to rise side by side. The

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How Margins Are Changing Indian Dairy

How Margins Are Changing Indian Dairy

India’s dairy industry is shifting from volume-led growth to margin-driven value creation. As liquid milk’s limits become clear, firms are investing in processing depth, cold chains, and branding to move into higher-margin products like cheese,

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Tradition vs Supplements: Who Owns Gut Health in India?

Tradition vs Supplements: Who Owns Gut Health in India?

Gut health in India is no longer confined to doctors’ chambers or wellness clinics, it is now a daily conversation shaped by tradition, science and evolving consumer choices. From a bowl of homemade curd to

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Can GST rationalisation boost India’s food industry?

Can GST rationalisation boost India’s food industry?

Crippled with adulteration, nutrient deficiencies etc., the food and the allied industry have been shouting out loud for more reforms from the Union Minister on lines with GST rationalisation, allocating more funds for technological upgradations,

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VOPPA Order 2025: A tool to ensure fair practice

VOPPA Order 2025: A tool to ensure fair practice

The Department of Food and Public Distribution, under the Ministry of Consumer Affairs, Food & Public Distribution, has amended the Vegetable Oil Products, Production and Availability (Regulation) Order, 2011 (VOPPA Order) or better known as

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Leaning more towards nutraceuticals than therapy

Leaning more towards nutraceuticals than therapy

The global mental-health crisis has quietly morphed into a retail phenomenon. What was once the guarded domain of psychiatrists and psychologists now spills onto pharmacy shelves, Instagram storefronts, and wellness apps promising calm, clarity, and

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How Sector Leaders are Reading 2026

How Sector Leaders are Reading 2026

As the Indian food and nutrition sector enters a defining year, one thing is clear — the rules of growth are changing. Clean labels, traceability, stronger regulation, purposeful nutrition, export competitiveness and data-driven factories are