Kerry launches new tool to assess front-of-pack nutrition labels

KerryNutri Guide supports development of healthier products in changing regulatory landscape  

Kerry, Ireland-based world leader in taste and nutrition, has launched a new tool that will support manufacturers to optimise the nutritional profile of products while being aware of the various front of pack regulations. KerryNutri Guide can measure food and beverages across a wide range of front-of-pack nutrition labelling systems and guide the user to a better score.

Governments across the world are introducing taxes and restrictions on products that are high in fat, sugar and salt to combat health issues which put a huge burden on public resources, while manufacturers have the challenge of creating great tasting products that still meet these guidelines. 

The online tool can support brands in navigating this changing landscape, quantifying the nutrition score of products against over 10 global nutrient profile models and guiding users on how that score can be improved. Partnering with Kerry, manufacturers can use the scoring model to identify areas for reformulation and innovation.

Using data entered by the user, the tool measures the impact of a product that is packaged and ready for the end consumer, calculating energy as well as saturated fat, sugar, fibre, protein and salt content. KerryNutriGuide then displays the nutrient score of each input, showing areas that are close to or exceeding a regulatory or dietary threshold.

With regulations varying globally, this new tool offers regional insights and uses the data to replicate on-pack labels used in the EU, Brazil, the UK, Mexico, Singapore, Australia and New Zealand. For example, it will show the HFSS score of the product for the UK market and can also display what sugar taxes apply for each region for beverages. In addition, the tool simulates what nutritional claims can make on pack, whether the product is low in fat, sugar, salt, or is a source of fibre or protein.

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