Unilever and Accenture collaborate on next-generation AI

This initiative will leverage the industry solutions and accelerators within Accenture’s previously announced $3 billion investment in data and AI

Accenture is joining forces with Unilever, the consumer goods multinational—whose 400+ brands are used by 3.4 billion people every day—as part of a strategic initiative to leverage Unilever’s AI research and implementation of technologies that enhance productivity, drive efficiencies, and accelerate disruptive and AI-powered innovations at scale.

The work will kick off from Unilever’s global AI Lab “Horizon3 Labs,” recently opened in Toronto—a city recognised for its concentration of AI expertise and home to one of Accenture’s six Gen AI studios in North America.

The two companies will explore new applications to scale generative AI; for example, assets from Accenture’s AI Navigator or its proprietary “switchboard,” which allows a user to select a combination of models to address the unique business context. This initiative will leverage the industry solutions and accelerators within Accenture’s previously announced $3 billion investment in data and AI. As part of these efforts, Accenture will connect Unilever with its top data and AI experts, and help capitalise on Accenture’s ecosystem partnerships, ventures, and strategic investments within its Centre for Advanced AI, which includes more than 1,450 pending and issued patents in Accenture’s AI solutions and learnings from more than 300 generative AI projects.

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