India, with its growing economy and increasing environmental awareness, is at the forefront of this change, witnessing a surge in demand for sustainable packaging solutions.
In recent years, there has been a significant shift in consumer preferences towards eco-friendly and sustainable products. This trend has extended to the Food and Beverages (F&B) packaging industry, where traditional materials like plastic are being replaced by more environmentally friendly alternatives. India, with its growing economy and increasing environmental awareness, is at the forefront of this change, witnessing a surge in demand for sustainable packaging solutions.
Although sustainability has been one of the crucial tasks on the agenda of many Food and Beverages (F&B) companies, a report published in a peer-reviewed journal, Science Advances, pinpoints a different scenario. The report stated that 13 companies producing food, beverage or tobacco products have an individual contribution of 1 per cent or more of the total branded plastic observed in the audit events done for the reports. The top company, The Coca-Cola Company, was responsible for 11 per cent, significantly greater than any other company. Other F&B giants, PepsiCo, Nestlé, Danone, Bakhresa Group, Unilever, Wings, Mayora Indah, Mondelēz, Mars and Salim Group followed Coca-Cola in the top ten plastic polluters, with PepsiCo making up 5 per cent of plastic goods identified, while Nestlé and Danone’s products each made up 3 per cent. Moreover, a study published by Stora Enso, a leading provider of renewable products in packaging, biomaterials, and wooden construction, showed that consumers hold favourable views of reusable packaging, but do not yet fully understand how the systems function. Despite positive impressions, many consumers lack clarity on sustainable packaging solutions and materials, with confusion around reusing at home or retailer refill stations.
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