Inside BENEO’s new pulse plant: pioneering sustainable protein from faba beans
Godrej Jersey’s milk report says 90 per cent of Indian kids drink milk more than 4-5 times a week and more than 40 per cent of parents were open to considering flavoured milk as a school meal
As the nation celebrates Children’s Day, Godrej Jersey surveyed Indian parents to understand their rationale for giving milk to their children. While some highlighted the need to remain fit and weight management in addition to gaining some energy and as a meal replacement, 63 per cent of Bengaluru-based parents and 60 per cent of parents across the country said that they give milk to their kids to maintain intake of calcium.
Titled ‘Bottoms Up…India Says Cheers to Milk!’ the comprehensive study covering consumer responses from Delhi, Lucknow, Mumbai, Pune, Hyderabad, Chennai, Bangalore, and Kolkata, provides valuable insights into evolving consumer preferences and industry trends. Beyond understanding the parents’ rationale for giving milk to their children, the survey also tried to understand which milk-based products they prefer for their kids.
Commenting on the findings, Bhupendra Suri, CEO, of Godrej Jersey said, “Multiple research studies globally and in India have proven the nutritional value of milk which is good for children. Consisting of high nutritional quality protein, calcium, phosphorus and vitamin A, it is widely an imperative for growing children. Amidst this, it is encouraging to see from our consumer survey why parents prefer to give milk to their kids.”
Another interesting insight which came from the report was that 90 per cent of Indian kids drink milk more than 4-5 times a week and more than 40 per cent of parents were open to considering flavoured milk as a school meal, or for consumption during the day, or more specifically during playtime!
The survey was designed and conducted by YouGov. Creamline Dairy Products Limited, a subsidiary of Godrej Agrovet Limited (GAVL), a diversified food and agri-business conglomerate of Godrej Group sells the products under the brand name Godrej Jersey.