As we welcome another new year, the food and beverage (F&B) industry, too, is in a transformative state driven by consumer demands, technological advancements, sustainability concerns, and evolving regulations. There are many significant trends such as sustainability, the rise of plant-based foods, alternative proteins, functional foods, functional ingredients and nutraceuticals, AI and data-driven personalisation, clean labels and transparency, hybrid and fusion foods, low-alcohol and alcohol-free beverages, sustainable packaging innovations, low sugar alternatives, to watch for in 2025, which could reshape the industry and set new benchmarks while tackling the challenges head-on. et’s explore these key trends projected for 2025 and industry experts’s predictions for the new year.
Sustainability & Climate Resilience Sustainability remains at the forefront of consumer priorities and brand strategies, focusing more explicitly on climate resilience. The urgency around climate change has intensified, and businesses are now accountable for reducing their environmental footprint. Many companies are adopting carbon-neutral or even carbon-negative goals. By 2025, brands will increasingly invest in renewable energy, improve supply chain efficiencies, and partner with regenerative agriculture producers to offset carbon emissions.
F&B companies will prioritise water-efficient operations and invest in technologies that allow for resource conservation, responding to growing pressures around water scarcity and conservation. Upcycled food, made from ingredients that would otherwise be wasted, has grown in popularity. Brands like ReGrained and Renewal Mill are leading the way by creating consumer products from upcycled by-products of food processing, such as flour from leftover soya milk production.
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