• June 15, 2026

How Medical Cannabis Can Transform India’s Wellness Economy and Farmer Incomes

Shivam Singhee,Co- Founder & CEO at Awshad

Every year on World Cannabis Day on 20th April, debates about cannabis take centre stage across policy tables, scientific circles, and increasingly economic forums. The cannabis discussion is no longer confined to arguments of legality or stigma in India as now the industry is growing at a decent pace. We are witnessing the transition of medical cannabis towards its possible role in wellness, research work, and on the top, economic prosperity, one of very essential aspects for our country.

This year, as the medical cannabis industry continues to experience exponential growth, it is the right time that we bring our attention to India’s position in this emerging wave to grab this opportunity particularly through the prism of medical cannabis. Given our country’s strong cultural affinity to the cannabis plant with rich abundant agricultural resources, it also has the potential to emerge as a world leader in cannabis exports, while increasing farmer revenues bolstering rural economies. However, these things would be possible with advanced policies, awareness and capital.

India’s Balanced Approach to Medical Cannabis

Debunking the myth is quite important where it’s the perception that cannabis is altogether prohibited in India, the country has actually implemented a more balanced stance than most acknowledge. According to the Narcotic Drugs and Psychotropic Substances (NDPS) Act of 1985, cannabis for recreational use is illegal. Nevertheless, the same act allows medical, scientific, and industrial utilization of cannabis in controlled situations. State governments have the authority to grant cultivation licenses and develop guidelines for medicinal cannabis and hemp cultivation.

This stance is not entirely based on legal pragmatism but moreover on India’s rich cultural and historical tradition. Bhang, or cannabis, is referred to in the 2000 BCE Vedas as a sacred herb said to cure anxiety. Ancient Ayurvedic medicine such as the Sushruta Samhita prescribes cannabis for the treatment of conditions including catarrh, phlegm, and digestive upsets.

Now, contemporary science affirms many of these ancient notions. Many studies including the National library of medicine have established cannabis compounds, especially CBD and THC, to be effective for treating chronic pain, insomnia, epilepsy, anxiety, and even side effects from cancer treatment. India’s policy has adopted a middle course between public health interests and the medicinal potential of cannabis.

Global Exports and Economic Empowerment for Indian Farmers

No denying that policy changes and medical studies are important,but the most revolutionary effect of cannabis is its economic value specifically for India’s rural population.Let’s start with the figures. From 2022 to 2027, the industrial cannabis market size is expected to rise at a remarkable compound annual growth rate (CAGR) of 24.3 per cent. This rising trend is expected to boost market value from USD 27.7 billion in 2022 to USD 82.3 billion by the end of 2027.

What makes India a good fit for this?

Geographical Location – Being close to the Himalayas and having varying agro-climatic regions, India is able to cultivate high-quality cannabis suitable for both medicinal and industrial purposes.

Barren Land Utilization – More than 5.5% of India’s arable land is not being utilized. Regulated cultivation of cannabis on these unused lands could be a twofold advantage with use of underutilized resources and added farmer income.

Given the meeting of demand and supply makes cannabis cultivation a high-potential crop for Indian farmers particularly those from states which have started exploring its regulated cultivation.

As per World’s Top Exports, nations worldwide sold cannabis oils worth USD 2.9 billion in 2019. This was an increase of 23.3 per cent from that of 2015. India was the second-largest exporter to earn USD 320.8 million in revenues—an 11.1 per cent global market share—immediately after China, which dominated the market with revenues worth USD 964 million (33.4 per cent share). Although India’s growth in exports by 12.8 per cent is encouraging, some smaller countries had much more impressive growth rates. For example, Vietnam expanded by 529.5 per cent, Madagascar grew 232.2 per cent, Morocco expanded 218.1 per cent, and the Netherlands grew 124.5 per cent.

India’s big potential for this global market in CBD export was evident here but, if it has to meet the rivals including China as well as emergers, the scale of Indian production has to escalate very soon.

Creating a Billion-Dollar Opportunity at India’s Doorstep

With the proper ecosystem intact, India would be able to replicate the fortunes of nations such as China, Canada, and Israel, all of whom have established billion-dollar cannabis industries based on both research and exports. China, for instance, is the world’s largest exporter of hemp textiles. Israel is renowned for its cannabis R&D and therapeutic formulations. Canada is a global medical cannabis supplier with strong regulatory frameworks. If India can channel its strengths including abundant agricultural land, ancient knowledge systems, and a large farming community, it can become a global exporter of both raw hemp and value-added medical cannabis products.

The potential is not only in export. A healthy domestic industry also implies:

– Generation of employment throughout cultivation, processing, quality inspection, and R&D.

– Enhancement of rural economies, particularly in hilly and tribal areas.

– Encouragement of green agriculture, as hemp uses less water and no pesticides.

– Boost to foreign exchange and India’s international competitiveness in a sunrise industry.

What Needs to Change

To realize this potential, we must overcome some critical obstacles:

– Streamlining of Policy – There is a pressing need for a central policy that promotes medical and industrial cannabis growth under strict regulation.

– Awareness and Education – Farmers, particularly rural ones in India, require exposure to information regarding cannabis growth, legal rights, crop cycles, and profitability. Investors and entrepreneurs also require clear-cut guidelines to venture in.

– Investment in R&D – Whether it is creating cannabis-based drugs or creating sustainable packaging material from hemp, India must invest in R&D to develop a competitive advantage worldwide.

– Market Linkages – We must build robust domestic processing industries, export channels, and value chains that guarantee farmers not only cultivate but also receive reasonable value.

Today on this World Cannabis Day, when the world discusses legalization, medicinal benefits, and consumer goods, India has its own but significant story to tell. It is the story of a country which has experienced the worth of cannabis for centuries, is re-learning its advantages using science, and is poised on the cusp of a green economic revolution.Cannabis in its medical or industrial form is more than just a plant. It is an icon of potential. For Indian farmers, it represents a new promise. For enterprises, it represents innovation and potential for export. And for the nation, it has the potential to be a billion-dollar business based on sustainability, wellness, and heritage.

If we move our policies, strengthen our communities, and embrace science, India can really take the lead in the global cannabis movement not as a follower, but as a trendsetter.

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