87% of people in the UK want to know if they are getting the daily recommended amount of fibre in their diet
Tate & Lyle PLC, a world leader in ingredient solutions for healthier food and beverages, has launched a fibre calculator to help raise awareness of the population’s ‘fibre gap’.
The new fibre calculator tool from Tate & Lyle, created in partnership with the British Nutrition Foundation, asks the user eight questions to assess their current eating habits, before giving them an overall fibre score, and offering simple tips and personalised advice about how to increase their fibre consumption.
Dr Kavita Karnik, Global Head, Nutrition & Regulatory Affairs at Tate & Lyle, said: “We hope the availability of a tool like this helps raise awareness amongst consumers of their ‘fibre gap’ and how to improve their daily intake of fibre. We know that reaching the daily fibre recommendation is challenging, and for most people it is difficult to do so without exceeding their recommended calorie intake. This is where reformulation of the everyday products like cereal bars, yoghurt, and sports drinks, can be really effective in improving nutritional intakes.”
Tate & Lyle has launched this calculator as part of their Gut Health Campaign, which aims to raise consumer understanding of the benefits of fibre as well as their technical expertise and offering to customers.
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